Wednesday, September 23, 2009

2010 Landmark Australia Tutorial

A recent email from Lucy Anderson, Manager - International Marketing and Communications, Australian Wine and Brandy Corporation, gave details of the 2010 Landmark Australia Tutorial. This is the second Landmark Tutorial and follows the highly successful 2009 event.

The media release, issued 18 September 2009, states…..

A Landmark return for the Australian wine industry

Following the internationally acclaimed, inaugural 2009 Landmark Australia Tutorial, Wine Australia is today announcing the 2010 Landmark Australia Tutorial will take place in the Yarra Valley in September next year.

For the first time, Wine Australia is inviting applications from Australia’s leading wine professionals to join the best and brightest opinion leaders from around the world in the five-day tutorial.

The intensive course consists of a series of tastings and themed master classes charting the development of Australia’s fine wine credentials says Wine Australia general manager of market development, Paul Henry.

“We are searching for the next generation of leading wine professionals who will help shape an informed awareness and opportunity for Australia’s regionally distinct and fine wines in their respective markets,” Mr Henry says.

The first Landmark Australia Tutorial was held over five days in the Barossa Valley in June this year. More than 1,000 initial enquiries were received with 12 participants chosen from Australia’s key export markets including the UK, US, Canada, Germany, Japan and China.

Julia Harding MW, one of the UK participants from the first tutorial said, “The 2009 Landmark Australian Tutorial gave me more information to back up my belief that Australian wine is much more varied than most people think and also can be a lot more subtle than its stereotype.”

Some of the leading figures in the Australian wine industry have again confirmed their commitment and involvement in the tutorial such as Peter Gago, chief winemaker at Penfolds and Robert Hill Smith, proprietor and vigneron, the Yalumba Wine Company.

Next year’s tutorial will take place in the Yarra Valley which, like the Barossa Valley, is a renowned tourism destination and one of the key wine regions in Australia allowing Wine Australia to yet again showcase the regional diversity and ‘terroir’ of its wines to an international audience.

“Developing a shared understanding of Australian excellence in the fields of wine, food and tourism is critical to the evolution of our future success on the world stage,” Mr Henry said.

Information about the tutorial can be found here and details of the application process can be found here.