Save Miguel?

The Portuguese cork industry has begun an ad campaign designed to argue for the greenness of corks versus screwcaps. But you would be hard pressed to figure that out from the internet campaign which has actor Rob Schneider searching to discover who Miguel is and how to save him.

In Australia the campaign will include a letter to winemakers from cork maker Amorim extolling the ethical virtues of cork. But with 70% of wine bottles in Australia already under screwcap it is going to be hard sell, even if the Girl Guides are onside!.

Perhaps the better question might be - Is Miguel worth saving?