Are you drowning in high alcohol wines?

The alcohol debate resurfaced this morning in my copy of the San Diego Union Tribune. Much of the information in the article is old news. But it, again, raised the question in my mind of just how many wines have high alcohol? According to some we seem to drowning in high alcohol wines. Are we?

Its not a simple question to answer. First you have to define high alcohol; I’m not going to go into the speculation about how or why alcohol levels have been increasing over the last few decades. Some would argue that anything over 12.5% is extreme. Others, like Darrell Corti, put the limit at 14.5%. For me there is no cut-off level. I agree with my wife, who after looking at the article in the Union Tribune said, “Isn’t it simply a matter of whether the wine tastes good?”

Second, once you have set your limit you need to start counting wines. However most of the critics of increasing alcohol don’t seem to do this. Instead they simply note that average alcohol levels have been increasing (usually over the last few decades). But I’d like to see some real numbers. Are we (actually it really should just be you) up to our butts in high alcohol wines? Our chests? Our heads? Or are they just nibbling at our ankles? Well again it depends on your definition but fortunately we can get an idea by using the numbers in a recent post by Alan Goldfarb on Appellation America. Goldfarb wrote "At the recently concluded ZAP (Zinfandel Advocates & Producers) annual Zin Drench at Fort Mason in San Francisco, an informal survey by this reporter of about 140 wines revealed some startling statistics. Of the approximately 140 presented at the event exclusively for the press, 54 Zinfandels stated on their labels that they contained alcohol levels of 14 to 14.5 percent. Another 11 listed their alcohol content as less than 14 percent. That’s an astonishing 46 percent of wines that have relatively low levels of alcohol in a varietal category that consistently registers alcohol percentages to the 15 to 16 plus mark. (For the record, five of those 140 wines indeed had stated alcohol numbers of 16 to 16.9 percent - yikes!)"

So how drenched in alcoholic Zins are you? If you are Darrell Corti your about up to your waist because 46% (65 of the 140 wines) were 14.5% or less. If you draw the line at 16% then you only have a few ankle biters to worry about because about 4% were 16% and above. But if you draw the line below 14%, like Randy Dunn, then you better start swimming because 92% (129/140) of the wines were higher than your definition. Me? I’m on dry land enjoying the view. There is no way I’m going to drown over the alcohol in wine. And neither should you.

Drowning image Copyright 2008 iStock International Inc.

Lower Alcohol Wines – A Better Approach

Alcohol levels in wine have been increasing for at least several decades, and there is good reason to believe that this has been driven by the consumer’s desire for fuller flavored wine. Put simply, to achieve riper flavors grapes have to be harvested later in the growing season and fermentation of the riper grapes with their increased sugar levels often leads to increased alcohol levels. The higher alcohol does not seem to have swayed the consumer against these wines, evidence the popularity of one of the major proponents of the style Australian Shiraz. Australian wines are, as Oz Clark said, “sunshine in a bottle” because many of the wine growing regions in Australia have local climatic conditions that have long, hot growing seasons that are conducive to ripening all manner of fruits.

Recently there has been considerable discontent over the increasing amount of alcohol in wine. As I have noted in previous posts I am not a fan of the attempts by individuals like Darrell Corti and Randell Dunn to foist their dislike of high alcohol (14.5% or greater) wines on the drinking public. I am however not adverse to wine makers or retailers giving the consumer the option of lower alcohol wines, or indeed of trying to educate the consumer on the virtues of such wine. Unfortunately, here in the USA the chest beating against higher alcohol wines appears to have no other purpose than to stop the production of high alcohol wines; Randy Dunn, of Dunn Vineyards, made this more than obvious in his letter to the US media.

There is a better way! And its being led by the major supermarket chains in the UK, Tesco, Sainsbury’s and Marks & Spencer. All three have introduced low alcohol wines in recent months. Last year Sainsbury introduced Early Harvest, a 9.5% alcohol white wine from sun drenched Australia. Early Harvest wine made news last year when introduced as wines that would appeal to women because of the reduced number of calories; the implied sexism created its own little furor. The Early Harvest wines, a Semillon/Sauvignon Blanc blend and a Chardonnay, are both 9.5% alcohol and have 12 grams/L of sugar. This level of sugar equates to halbtrocken or medium dry in style and the sweetness would be hard to detect and even with that level of sugar the calories would be less than a bone dry Shiraz with higher alcohol.

But why are these wines being introduced? Is it because of a desire for food friendliness in wine, a facet that is argued to be lacking in high alcohol wines? No, in the UK its not food friendly wine that is being sought. The real goal is to reduce alcohol consumption and the introduction of low alcohol wine is seen as a socially responsible move on the part of the big supermarket chains.

Between 1991 and 2005 the number of alcohol related death has doubled in the UK. And a report by the government on alcohol misuse notes “two major, and largely distinct, problems: of crime and anti-social behaviour in town and city centres, and on the other harm to health as a result of binge- and chronic drinking.” The report also lists numerous additional problems that arise from excess consumption of alcohol.

I certainly have no complaints with consumers wishing to reduce their alcohol consumption and lead healthier lifestyles. And I applaud retailers in the UK for responding to this demand by offering their customers the option of wines with lower alcohol. It’s a far more reasoned approach than the shrill voices in the USA that call for the end of high alcohol wines simply because they don’t appreciate them.

Do Wine Drinkers Prefer Lower Alcohol wines?

It would be much more convincing if folks like Randy Dunn and Darrell Corti et al could provide firm evidence that high alcohol wines are not what the consumer wants. I’ve tried to find evidence that consumers do purchase based on alcohol content. There does not seem to be much data out there, although I did find the following from the WSTA.

Over 1 in 3 women (35%) and 1 in 4 men (27%) believe that lower alcohol wines are becoming more fashionable according to the May Consumer Intelligence report issued today by the Wine & Spirit Trade Association (WSTA) and Wine Intelligence. (Comment: Which implies that 65% of women and 73% of men believe that lower alcohol wines are not fashionable.)

WSTA also noted that:-

59% of all UK regular wine drinkers claim to read the alcohol content of a bottle of wine before purchasing, but only half of those say it is important when deciding what wine to buy. (Comment: If that means half of 59% then less than 30% of these consumers consider alcohol important in their buying decision.) They consider seven other factors more important when choosing a wine including grape variety, promotional offer, brand, country of origin, recommendation by friend or family and region of origin. (Comment: I don’t see the wine press listed there. And that’s strange because Randy Dunn points the finger directly at the wine press: “Influential members of the wine press have led the score chasing winemakers/owners up the alcohol curve……”)

Consumers also link higher alcohol levels with better quality and better value for money.

I don’t see any of the information from the WSTA as evidence that that lower alcohol wines are preferred - and let's face it in the UK they have access to a LOT of cheap (supposedly lower alcohol) European wines.

Does anyone know of similar surveys of US wine consumers?

The High Alcohol Debate -continues

Because of all the high octane involved the debate on alcohol levels has flared to an even higher degree than usual. Here in the US it resurfaced when Darrell Corti of Corti Brothers, a retail store specializing “in rare and unique gourmet foods and fine wines" decided that he will no longer sell wines with alcohol above 14.5%. Others have jumped onto the band wagon including Robert Parker Jr.’ biographer, Elin McCoy. Even Ric Einstein (TORB) has posted on the subject.

Now Randy Dunn, of Dunn Vineyards, has added his personal opinion in a letter to the media in the US. Comments that include “The current fad of higher and higher alcohol wines should stop. Most wine drinkers do not really appreciate wines that are 15 -16. +% alcohol.” are clear, rational arguments against high alcohol wines; and if you believe that then there is this bridge I know about……..

The argument that wine should be below 14% in alcohol shows a lack of understanding of the buying public. Most wine is consumed within days of purchase, and only a small percentage of wine drinkers cellar wine for any length of time. More importantly even fewer have the facilities to correctly store wine for years; no, a cupboard in the kitchen is not the correct place. In my experience young wines that are full flavored and ready to drink are preferred to the youthful austerity (excess tannins and acid) of wines meant for aging. Its not surprising that most wine is rich and ripe in style, and its even less surprising for those wines to have higher alcohol.

To appreciate (non-dessert) wine of different alcohol levels all you need is a little commonsense. Earlier this week I drank a 1998 Cape d’Estaing Cabernet Sauvignon (Kangaroo Island, Australia). A beautiful wine that will live for many more years. The alcohol? Below 14%. Last night I opened a 2003 Carlisle Sonoma County Zinfandel that was bursting with flavors and palate appeal but not the 15.8% alcohol.

I wonder if any of the anti-high alcohol league have put their beliefs to the test? Has Dunn taken a group of wine drinkers and let them blind taste wines below 14% and above 15% to see which wines are favored? Darrell Corti’s store claims to “specialize in rare and unique gourmet foods and fine wines”. Does Corti have a program of educating the buying public by showing how the wines he sells match with the foods he sells? The fate of high alcohol wines in such contexts would be a useful contribution, as opposed to trying to force personal preference on the wine buying public.