Wednesday, March 12, 2008

Does wine have a future?

Here in the USA the future is called The Young Winos of LA, and if you read this you just might believe that they will change the world of wine.

An excerpt: The Millennials popped onto the wine industry radar in 2003 as drinkers remarkably different than those of previous generations. They like to learn through experience, by drinking instead of reading or tracking point scores from big-name critics such as Robert Parker. They glean information through Internet search engines rather than from books, magazines and newsletters aimed at people who aspire to be collectors. "They don't go for any of the folderol," Gillespie says.

The statistics bear that out, he says. Of the wine purchased by the 70 million Americans ages 21 to 30, 40% is imported. That purchasing tendency has been credited with pushing the rate of growth in sales of imported wines ahead of domestic wines, Gillespie says. Gen-Xers (the 45 million people ages 31 to 44) buy imported wines 32% of the time, whereas imports account for only 26% of wine purchased by 77 million baby boomers.

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