Well it had to happen sometime. The movie Sideways was seen as doing so much damage to Merlot (at least in the US) that a response had to be produced, and now it has with Rudy McClain's Merlove. Its a documentary that eventually finds it way to Ch. Petrus.
Check out this trailer. Its the first time I've ever heard a wine described as "Sophia Loren's dirty underwear."