Monday, October 06, 2008

The Landmark Australia Tutorial

Wine Australia has announced the first Landmark Australia Tutorial for 1-5 June, 2009. The Tutorial is a five day course comprising text, narrative study and wine tasting on Australia’s fine wines. It is limited to international opinion-formers "with extensive wine experience in buying, selling or editorial decision making. Candidates must demonstrate how they have influenced their business across one or more of these decision making dimensions over the previous 2 years. Previous experience judging at wine shows will also be viewed favorably." The selection process is limited to twelve participants, each of whom will receive all expenses-paid trips courtesy of Wine Australia. Applications close Friday 28 November 2008 and the winning entrants will ne notified 15 December 2008. and must be available to travel to Australia during Monday 1 to Friday 5 June 2009.

The Tutorial has three principal tutors, Dr Tony Jordan, Michael Hill Smith AM MW and Andrew Caillard MW, as well as leading Australian wine experts James Halliday and Brian Croser.

“The opportunity for us to engage the next generation of wine media, trade and commerce with an Australian fine wine story full of courage and ambition is very exciting,” said the Australian Wine and Brandy Corporation, general manager of market development, Paul Henry.

“The belief in the existence of terroir, the notion of regionality, the benefits of blending etcetera are all vexed questions that we should now confidently address, staking a bold claim to be judged as a leading producer of wines of character, quality and interest.”

The Tutorial will be hosted at The Louise luxury vineyard retreat in the Barossa Valley, which is associated with the highly praised restaurant Appellation.

Apart from exposure to some of the more legendary Aussie wines including Penfolds Bin 60A, Mildara's Peppermint Pattie and the original Maurice O'Shea's the participants will be guided through several Masterclasses entitled, Australia's Regional Classics, An Historic Perspective, and Pinot Noir.

The Landmark Australia Tutorial could be considered to be smaller brother to the worldlier Len Evans Tutorial, albeit with a much more pertinent focus on Australia. Limiting the tutorial to a lucky dozen does seem restrictive, but I would hope that the lucky few return to heir homelands to spread the message about the great diversity and excellence of Australian wines. All Wine Australia needs now is a tutorial for Australian winemakers in promoting their wines in a more and more competitive global marketplace.

Media Release.

An Aside: Shiraz won't be an applicant (because I have a full time job) but we will be checking out Appellation during our upcoming Oct-Nov trip to Oz which will include visits to wineries in half a dozen wine regions and dinnner at Appellation with some noted winemakers.

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