Wanted: One Jamie Oliver Wannabe To Be Australia's Wine Idol
The Wine Idol contest aims to bolster Australian exports, writes Valerie Lawson.

We've had Pop Idol, American Idol, Australian Idol, but wait, there are more drops of idolatry on the horizon: Priest Idol, to be broadcast on British TV next year and now a new Australian production, Wine Idol. What makes Wine Idol stand out, however, is that its producer is the winemaker Hardy's, which has a quarter of the British wine market. British contestants will compete to be the face of the Australian wine brand and have until the end of the month to enter the race to become the next Jamie Oliver of wine. Entrants must be between 25 and 35 and a "wine whizz", not a "wine bore". MORE->

Interested? Here is the entry form.